Ready to Quit Smoking Completely? Take the NICORETTE® First Week Challenge®.

We believe that quitting smoking is one of the most amazing things you can ever do, but we also know that it’s one of the most difficult. We're here to help.

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You may choose to quit smoking completely or you may want to quit gradually. We’ll support you through every step of the journey that works best for you. If you decide to quit smoking completely, consider taking the NICORETTE® First Week Challenge® with the help of NICORETTE® Gum. It’s clinically proven to increase your chances of success.

The First Week of Quitting Predicts Your Success

We'll work together to get you through the crucial first week of quitting smoking:

If you're successful at staying smoke-free for the first week of quitting smoking, then you're 9x more likely to quit for good.¹

Take the NICORETTE® First Week Challenge®

Take the NICORETTE® First Week Challenge® and stop smoking for 7 days. During that week, use NICORETTE® Gum to actively fight cravings and withdrawal symptoms and help you break the habit.

You will begin to feel the health benefits of stopping smoking within the first 24 hours of quitting.² However, it's perfectly normal that you'll feel irritable and frustrated for a while. Don't worry - we'll help you get through, and those feelings will decrease after some time.

We know that when you've stopped smoking for good, you'll feel like you can do anything.

Tips for the first week of quitting

As you go through your first week, your cravings will happen less and less.³ Your cravings may be completely gone in just one to three months.³ But, we understand that the first few days can be tough.

Tips to help you stay smoke free⁴:

Remind yourself your reasons to quit
Try relaxation techniques such as yoga, deep breathing, and listening to calming music
Limit your smoking triggers
Cravings will pass in a few minutes. Take each as they come and try practicing the 4 Ds (Delay the action for five minutes, Deep Breath, Drink Water, or Do Something Else)
Call your support network to help keep you motivated
Remind yourself of the positives of quitting.

Visit here for more tips on quitting smoking.

The First Week of Your Quit Smoking Journey

The first week of quitting can be the toughest as your body isn't used to the lack of nicotine. However, it's also one of the most important weeks in your quit journey…

Because if you stay smoke-free in the first week, you are 9x more likely to quit for good¹.

*versus those not abstinent at week one of an abrupt quitting attempt regardless of NRT use

Day 1: Identify your triggers⁴

Strengthen your willpower by limiting or skipping triggers you commonly associate with smoking. For example, if you usually have a cigarette with your morning coffee, then your morning coffee is one of your triggers. Try drinking something else instead!

Day 2: Keep your hands and mouth busy⁴

Smoking involves keeping your hand and mouth occupied, therefore it can be helpful to find a temporary habit that replaces this, e.g. drawing or playing with a Rubik's cube.

Day 3: Write a list³

Nicotine cravings may last between 10 to 20 minutes and then it will pass. Write a list of things you can do in 10 minutes to get you through it. For example, walk around the block, call a friend, tidy your desk or catch up on the news.

Day 4: Think positive!⁴

If you feel tempted to have a cigarette, remind yourself of why you want to give up smoking and focus on the amazing benefits you will see if you do! Remember, you are doing something incredible! Learn more about the different benefits of quitting smoking.

Day 5: Get active³

Try going for a walk, run or even joining a sports team. Exercise is a great way of dealing with the stress of quitting and burning a few extra pounds.

Day 6: Treat yourself³

It's been 6 days! Calculate how much you would have spent on cigarettes and use that money to treat yourself. You deserve it! Now see how much you could save after 1 month with our Stop Smoking Calculator.

Day 7: Tackle the cravings with NICORETTE®

When you stop smoking, nicotine withdrawal may make you feel irritable and anxious. NICORETTE® can help these withdrawal symptoms so you can carry on with your day! Find the right product(s) for you.

Once you have conquered the first week, you can carry on with your smoke-free journey. We understand that keeping this up can be difficult, so we have pulled together some facts and tips to help you stay on track.